Cashwords Formula Review – It Works But There Are Cons Too

In this review of Cashwords Formula, you’re going to understand exactly how Jeff Lenney’s program works. As an expert on what the program teaches, I believe the program is legitimate, but has a few cons as well that are important to note and whether or not you decide to get the program, I also believe there are better alternatives which can teach you the same methods (for less).

A few disclaimers:

1) I did not buy Cashwords Formula (I find it necessarily too expensive). I did however watch the webinar and it explains basically everything I need to know.

2) I literally use the same methods Jeff teaches in this program to make money online from, thus I know it works.

3) I learned these same methods from a program I think is not only better (and cheaper), but also arms you with many tools to further save you money and have an edge if you decide to try this method too.

I am giving you my educated and experienced opinion on the program, but if there’s anything I got wrong, you can tell me below in the comments.

Product info:

cashwords formula review

  • Name: Cashwords Formula.
  • Creator: Jeff Lenney.
  • Price: 5 payments of $399 (Nearly $2,000).
  • What does it teach? Enhanced SEO and affiliate marketing.
  • Does it work? Yes, I personally have tested the method.
  • Is it a scam? No the program and principals are legit.
  • Rating: 3 out of 5 stars

Recommended? If it weren’t for the high price, I’d say yes.

I would say if you can afford it, get it and on another positive note, this program’s principals work (I’ll share what they are and why that is shortly), but there’s 3 main cons I see:

  1. The near $2,000 overall cost. If you know me well, you know I don’t recommend high ticket affiliate programs like this.
  2. Once you start applying these principals, there are certain SEO realities you need to know about (I’ll share them).
  3. You can get similar training from less costly programs (and even try it risk free) and learn the same stuff (and get more tools).

Alternatives? Yes:

cashwords formula alternative

Everything you need to know about Cashwords Formula (how it works):

First, you have to know the basic idea:

There are countless people who review products online (specifically Google) before they purchase anything. Many of these people review similar products in specific niches.

You can create product reviews for the said niches and rank for them so when people look up the product review, you appear for that, get the visitor to come to your site and possibly buy the product (which you promote).

In many ways, this principal is very similar to basic SEO stuff you’d find about blogging on products, ranking for their keywords, getting the traffic for them and monetizing off promoting them.

However, Cashwords Formula is a little bit different than that basic SEO formula (and an example):

Cashwords Formula teaches you to chase specific, very long tailed keywords which have VERY little competition, but high traffic searches. Let me give you a simple example to illustrate how this works:

1) Let’s say you decide to target a type of outdoor niche like trail running.

2) You research keywords for something like “trail running shoes”. It gets a lot of searches, but is pretty broad and competitive.

3) You narrow it down to something like “best trail running shoes for men”. This gets less searches, but is much more specific and less competitive than just “trail running shoes”.

4) Cashwords Formula’s approach is a little bit different. You would target something even more specific in this niche like “trail running shoes for men with flat feet” and that would be a highly specific, less popular, but also nearly a 0 competition keyword and you can easily rank for that.

5) Using this tactic, not only can you rank faster for such a keyword, but the search is so refined, and likely to get buyers that you’d easily be able to make sales promoting trail running shoes (for men with flat feet).

6) You’d then replicate the formula in the same niche, but with other keywords and rank for them, get a high traffic count to your site and make good money as an affiliate promoting products.

Specifics on how the Cashwords Formula program teaches you this:

You get 8 modules of training which cover the following subjects:

1) How to find idea niches and even micro niches to build your site on. You also get a top 10 niches list as well as lists of good affiliate networks to join.

2) How to actually build your website (you will get a WordPress site for this).

3) Case studies on others who have built full time incomes with their site.

4) A 6 month guarantee to see results (this is important as I’ll explain in a moment).

5) Support and help throughout the process.

6) The idea is that you build a 17 page mini website using these principals.

7) And more.

Proof the Cashwords formula process works (from my own experiences):

Here’s one of the blogs I run called in which I follow a lot of similar concepts Cashwords Formula teaches for my product reviews (although I also get rankings for popular locations so I do more on this blog than what the formula teaches):

cashwords formula strategy explained


  1. The program is legit (the principals are too).
  2. There is great training on niche selection and finding low competition keywords.
  3. I am confident people can see success with this program (who apply it properly).
  4. I generally have favorable opinions on the products in Lurn, something that Cashwords Formula is part off. I want to note that a majority of the webinar for this program, Anik Singal (founder of Lurn) was the presenter.


  1. Again, Cashwords Formula in my opinion is very expensive.
  2. It typically takes about 6 months to start seeing results with this method (in my experience).
  3. Nothing is guaranteed and there are other SEO obstacles to consider (I’ll explain them shortly).
  4. You can learn very similar stuff in programs like Wealthy Affiliate and literally try it free before upgrading (only $49/month) and it actually teaches you more, for less and gives you tons of tools so you don’t need to spend extra money (more on that later).

Conclusions on Cashwords Formula:

If this program cost under $1,000, I would have easily given it a 4 out of 5 stars, simply because the formula is very realistic and I’ve seen it work and literally use it on my own existing websites (including this one).

There are certain realities I eluded to earlier that I would have liked to see mentioned more in the presentation of this program, that are VERY important to understand before you embark on this journey. Here they are, at least based on my experiences using similar methods:

1) New websites take about 6 months to start seeing good traffic.

Even if you apply the methods perfectly, there is such a thing as the “Google sandbox” to consider where new sites usually don’t get high rankings until 6 months pass. I think this is why there is a 6 month guarantee to stick around before seeing results and sometimes it can be longer.

2) 17 pages worth of content might not be enough:

Jeff is clearly an expert at this and he can make such a thing work, as can some of his success stories, but most SEO sites that follow this kind of method might need to make more pages. In fact, I would say you need to keep building your site and not have a 17 page quota. The more you build your site, the more it’ll get traffic and monetize. You are after all building a real business here.

3) Learning curves (most people have to go through them):

Most people in my experience who are new to this concept have to go through a learning curve, even if there is a perfect blueprint set for them to use. How they apply it and their own filters on how they use it varies, so just understand that results vary.

4) Extra costs to consider:

A website domain, hosting, SSL and other features/plugins might be necessary to get this going. I’m sure Cashwords Formula sets you up with everything you need, but you may need to buy more stuff on the back end to get the wheels spinning.

5) A lot of writing is necessary to make this work:

Make no mistake, this is basically you blogging and reviewing products. Even if it’s 17 pages, you still have to write a lot and if you’re not someone who is ready to do that, this might not be for you.

Why I recommend Wealthy Affiliate more (to learn the same stuff and even more):

wealthy affiliate vs cashwords formula 041) Many of the same concepts Cashwords Formula teaches, Wealthy Affiliate has been teaching for nearly 2 decades (I’ve used it to get my results as have many).

2) You can try the program for free where you’ll learn to pick an ideal niche for you to start a blog on and even get a website set up for you. You will have to work on the website of course, but the programing and coding is pre built for you.

3) Many tools in the program are already included. Remember that stuff about hosting, SSL and so forth? Well most of that is included in the Wealthy Affiliate program if you decide to stick around and upgrade and this will actually save you $100’s if not $1,000’s annually.

4) You learn much more in the Wealthy Affiliate program overall, especially as you progress through the training, all for 1 low monthly price than you would in Cashwords Formula which is part of Lurn that has multiple products/programs on different subjects at different costs (some very high ticket).

Bottom line: You learn more and save more with Wealthy Affiliate. I do promote the program but at the end of the day, you are welcome to try it free.

There are many more benefits in my opinion that Wealthy Affiliate holds over Cashwords Formula and while I think the latter program is definitely legit, I’m just showing you the objective realities of applying these principals since I have real world knowledge and experience with them.

If you have any questions about this program or the method used, feel free to ask me below!

4 thoughts on “Cashwords Formula Review – It Works But There Are Cons Too”

  1. Hey Vitaly

    How is it that you can give this program a 3/5 when you’ve never tried it?

    I’m a past W.A. member, and a current student of Jeff’s, and his stuff is light years past W.A.

    W.A.s stuff was decent years ago, but very basic – now it’s just out of date.

    The live chat is a joke, it’s just the blind leading the blind.

    The ‘one on one’ coaching gets you simple one line answers SOMETIMES from Kyle or Carson or their ‘coaches’, and the stuff they teach (while very basic), won’t take you anywhere near what Jeff’s stuff teaches results wise.

    I know that WA teaches you to say ‘other programs = bad, wealthy affiliate = good’, (again, I’m a former member of 3 years) but if you’re going to promote something else without even TRYING the program you’re not recommending first, then that doesn’t really make you very honest, now does it?

    Anyway, I know you can do better than this man – there are TONS of better programs than W.A., even at more affordable price points – but I’m sure you’ve already given THEM negative reviews to promote W.A. too, right? My $0.02.

    James, former unsuccessful WA Member
    Now doing 5 figures a month with SEO, and improving that further from Cashwords formula

    • Hi James, so there’s a lot of stuff you said that’s just plain wrong, and you clearly didn’t read my review, otherwise you’d know the answers to many statements you made. So here are my responses:

      1) As I explained in this review, Cashwords Formula works and I know it works because WA teaches many of the same things in it’s training. I run multiple blogs that rank high for the same strategies Jeff teaches so why pay so much for a program that literally says how it works, when I already use the same strategies?

      2) As I explained (again in the review above), I would have happily rated this program higher were it not for the high price. I still put this program in my list of recommended for a reason. You can look at that link and see how many programs I recommend and even link to because they are good. I still believe WA is the best, but I still give the many other programs their due credit, including this one.

      3) WA does not teach people to say bad stuff about other programs. Everything I’ve said here is objective and based on the facts I’ve seen. If I am incorrect about something, you’re welcome to tell me where I got it wrong. Of course, you’ll have to actually read the review first and not throw out generalized accusations.

      4) Sorry to hear about your 3 year experience in WA that didn’t work out, but everyone has multiple reasons why that happens which often has nothing to do with the program, but rather their work ethic and how they apply the training (as I explained in my review of Wealthy Affiliate).

      I certainly don’t know what you did or didn’t do inside the program, but there tons of success stories and I would say their experience is completely different than what you said. About the coaches, bad live chat claims you mentioned, it’s honestly not the case for most people. I’ve run into a lot of people who have not done the training, used the support or really did what they were supposed to, and then made claims about how “bad” WA is. It’s just not true man.

      Plus with what you said in your comment and how I believe you didn’t actually read my review is giving me a clue as to why that may have been the case.

      Furthermore, as a coach inside WA, I speak on my behalf and what I have seen and I personally respond to all the questions asked of me and have a 100% response (as do Kyle and Carson and many coaches, and tons of members).

      5) Good on you for having success with Cashwords Formula and I hope that continues, but it is an expensive program, not everyone can afford that and plus it’s mainly focused on SEO. WA focuses on that, plus MANY other business models and ways to make money online for a much less price.

      I’m more than happy to debate this topic with you, but if you’re going to make these kinds of generalized accusations against me, I would recommend you actually read my review, take your bias out of the equation and look at what I’m saying objectively.

      • I’m curious, and serious question – how much do you make from your W.A. Training NOT doing fake reviews like this one, I mean niche blogs, etc.

        And again, this IS a fake review, you can’t rate a product JUST based on the price and what you saw on the webinar, no matter what W.A. teaches you.

        CW goes highly into backlinking and some Ninja Stuff that i NEVER saw in W.A.

        Also, HALF of the W.A. training is on ‘reviewing’ other products, like you’re doing, then recommending W.A. as the #1 choice. W.A was SUED a while ago for promoting fake reviews, they’ve since changed the content to be not THAT forward as to call everything a scam. I’m more than happy to create a free account and show you where, since you’re not able to find it yourself.



        • Hi James (or Jason, which is it this time?), so once again, I have to give you a lot of context based on the several accusations and things you said, both about myself and WA, and I’m more than happy to do it in a respectful manner, so here goes:

          1) “Fake review” is a ridiculous thing to say. It’s a transparent article and review. I literally mention (at the top of this post) that I didn’t buy Cashwords Formula and mention the strategy and how it literally works. In fact, the premise of this review (since it again doesn’t seem like you read it), is that:

          Yes the program works and I also use it’s strategies (which is how I know that it’s the case), but I don’t recommend it due to the high costs. I hate to break it to you, but Cashwords Formula (at least in my experience) isn’t the first program of it’s kind to teach these methods (as much as you may hate me for saying it, WA has been teaching this type of stuff too for years, and so have many other good programs like Income School, Affiliate Lab, ect…).

          2) About backlinking and the “ninja stuff” you mentioned, there is a lot of context required here, so allow me to get into specifics:

          First, there are many different backlinking methods out there and it’s also a very convoluted topic. Some methods involve buying backlinks, others suggest making PBN networks, and others just suggest letting it be natural. All the methods I just mentioned (generalized versions) work, but some are more risky in the long run than others since Google is known to penalize websites which engage in certain backlinking methods they don’t like.

          I don’t know which Cashwords Formula teaches yes, but I do know what WA teaches, and it basically teaches people to create HIGH quality content and allow people who like the content to naturally link back to you. That creates the backlinks needed for many sites to grow organically WITHOUT risking a Google penalty down the line. Some choose the faster methods, and yes they do get results, but in my opinion, it’s a potential ticking clock of potential ranking losses.

          In saying this, there are also many experts within Wealthy Affiliate that leverage other types of good backlink approaches, and they teach those directly in the community. This includes guest blog posting, utilizing PBN network, and utilizing services to find high authority websites. The training at Wealthy Affiliate is also evolving, and there are 5-6 new classes per week, 10-15+ new training resources, new and refreshed training, and 100’s of blog posts and 1,000’s of discussions. Again, this all happens in ONE week within Wealthy Affiliate.

          3) Regarding the whole suing, fake reviews, and half the training stuff towards the latter part of your comment, oh boy is there a lot you are missing. Allow me to once again fill in the blanks:

          A) Half the WA training on being reviews is false. There’s over 120+ lessons in the main trainings alone and maybe one or two lessons within that is about product reviews as they are part of building an authority website, in any niche. The rest is about building up authority, keyword targeting, content creation, blogging, paid ads, social media expansion and MUCH more and that doesn’t even cover the other 1,000’s of ongoing training modules in WA which teach people all sorts of things (local marketing for example).

          B) When you review products, the WA training is all for transparency (which I’m doing here), and also being open to updating if the review is incorrect or requires updates. For all the finger pointing you are tossing at myself and WA, you never really commented on how I broke down how Cashwords Formula works. Perhaps I “accidentally” got it right or perhaps I just know the formula because I have seen it in other places?

          And there are certain people who take the good training places like WA provides, and pervert it to say horrible things about other places and people. I don’t condone that and neither does the WA program. Leave those accusations against the individuals who do it, and don’t a blame a program like WA that does NOT teach this.

          C) About the suing part. Are you referring to the famous “MOBE” program? If so, then you may want to read up about what REALLY happened: Here is an article from WA about that, and long story short, the MOBE program DID sue WA, but guess what? Not only was Wealthy Affiliate awarded money in the lawsuit (paid by MOBE), but MOBE was also taken down by the FTC themselves for operating a $100 million+ pyramid scheme.

          And by the way, that isn’t even an affiliate link, and you’re also welcome to see the post about this straight from the FTC site.

          4) And yes, you’re MORE THAN welcome to go inside Wealthy Affiliate and show me where you think this part of the training exists. Just do me one favor: Join WA directly, not through me.

          Have a nice day.


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