I have reviewed a number of products, programs and eBooks by Anik Singal and today, the new one on the list is Email Startup Incubator and frankly speaking, it’s really just the same kind of strategy and program he’s pitched in his previous ones.
How I found out about Email Startup Incubator:
This is a strange review I find myself writing because I never intended to do it.
You see I originally saw an ad by Anik on YouTube talking about a blueprint eBook on making an online business called Commission Blueprint and promoting affiliate products for high commissions and that was what I originally intended to review.
But of course, upon landing on the page, I was told I’d get the eBook once I saw the presentation Anik had prepared for me. So I watched as much as I could and afterwards, checked my inbox to see if I got the eBook. I diidn’t.
So while I wait for it to arrive, the truth is, Anik is going to be pitching Email Startup Incubator anyway, so I figured why not just review it instead since it is the heart of this entire online sales funnel anyway.
Disclaimers about this Email Startup Incubator review:
1) I didn’t buy this product from Anik because it’s overpriced ($997 at least).
2) I am basing this review on 3 things:
- The info I got out of his webinar promoting Email Startup Incubator.
- My previous experiences with Anik’s products, programs and services.
- My own knowledge and success in the same things he teaches (affiliate marketing mixed together with a lot of email marketing).
A summary and short review of Email Startup Incubator:
$997 for the program (More costs involved to use the methods).
What does Email Startup Incubator teach?
Email marketing through a 5 step system:
- Getting traffic to a one page site.
- The one page site collecting emails.
- The people opting see get a thank you page with an affiliate promotion.
- You send the opt in people emails.
- People buy from the emails you send and you make money passively.
My initial rating for Email Startup Incubator: 2.5 out of 5 stars
Do I recommend it? No.
This formula on email marketing always sounds easy (I’ve seen this messaging from Anik before numerous times) but in reality, there is a lot of practice, a lot of extra money and learning curves involved in making these 5 steps work all of which I’ll explain.
The detailed review of Email Startup Incubator and the 5 steps:
The formula Anik uses to explain how his program works isn’t really new to me.
I’ve seen this messaging and training before not just from him and his previous programs, but also through many other programs as well, and most of them weren’t even as expensive as this place is.
Here is a screenshot from his webinar showing this:
But here is a short explanation of how each step works:
1) You find traffic.
Any kind of email marketing or online success requires traffic. In this case, you’ll find sources of traffic from places like Facebook Ads and other similar networks. You’ll need to pay for this as it’s the quickest and fastest way to get traffic to the next part of the sequence:
2) The traffic goes to an opt in page to collect emails:
In this case, it’s a one page website meant for offering people a reason to sign up. If you’re finding traffic of people interested in something like solving shoulder pain, you can send them to a one page site which says you’ll give away a free eBook or something on natural ways to reduce/stop shoulder pain (to get them to sign up).
3) Once an opt in is complete, you have the email, but you also send them to a thank you page (with an affiliate promo):
Anik talks about showing people gratitude for signing up but before giving them what you originally promised (in this case an eBook on solving a problem), you send them to a promotion which you are affiliated with to do this. This gives them a chance to buy something now and to give you a potential sale.
He also talks about affiliate marketing and promoting products through different affiliate networks, some which pay good commissions (Clickbank’s affiliate program is one example).
So in short: A person signs up, but is then transferred to a thank you page with a promotion. Even if they don’t buy it, you still have their email and the sequence continues.
4) You send people emails further aiming to promote stuff to them:
The people who sign up to your email will not only get the eBook or whatever you promised them, but you will also set up your autoresponder (email program) to send out emails in the future to these people and some of them will have promotional offers.
5) People (ideally) buy from the promotions you send them in the emails and you make money long term:
Typically you will have send several emails before a person trusts you and begins buying from you and unless they unsubscribe, you’ll be able to have their email and have them be a repeat customer for the future.
Not to mention you can keep getting more subscribers repeating this formula and keep people going through the sales funnel you made.
The training in Email Startup Incubator teaches this from A-Z.
The realities of making such a formula work (4 cons):
1) First of all:
You will also need to buy an autoresponder to start doing this. That can cost a bit extra every month from $20 and up.
You need to buy traffic and this is where most of your money can potentially be spent and lost on. Paid traffic is very risky to work with when you’re new and I never suggest it when you’re getting started. It’s easy to understand in theory, but in practice, knowing how to get the right paid traffic to your offer is what can make or break you (your wallet too).
Every program I know which sells the idea of email marketing through paid traffic makes it sound like it’s easy to make your money on the back end (including in the screenshot above from the webinar) and it’s usually not the case.
There is this belief that people are just going to sign up to your email newsletter and buy in droves, but believe me, this rarely happens, even if you’re advanced!
You will need to set up a good opt in page and thank you afterwards to have a higher chance of people subscribing and depending on your skill as an internet marketer, it will be tough in most cases to get high opt in rates. You will need to build up this skill to raise your sign up rates basically.
The part about sending people emails is where a lot of folks get lost or caught up with promoting too early or incorrectly. Emails are certainly an asset to an online business and can make you good money like Anik says, but making people buy from the emails you send it an art that like paid traffic is hard to master.
I see too many people going down the road of email marketing with the wrong mindset too often because they don’t understand these risks and it’s something that is better to invest in later on when you’re more experienced.
While the funnel idea works, most people in my experience will find it very tough to pull off and while they are learning that material, to spend money while it all happens is a risky move I don’t recommend doing. Instead:
Conclusions on Email Startup Incubator:
While the theory of the 5 steps is legit and I’ve personally used one or more variations of it in the past, I know how many different ways it may not work out and in my experience, there’s many wrong ways it can go than right and the better skilled you are at this, the better your odds at making it work and that will always take you time, effort and money in this case to pull off.
Taking into account the price of this program, plus what is required afterwards to make it work, I just can’t recommend it or email marketing as the way to start if you’re new to making money online.
Other reviews I’ve done on Anik’s products:
- Lurn. This is a popular service by Anik.
- The Circle of Profit. An eBook written by Anik (talks about email marketing t00).
- Commission Blueprint. Another eBook by Anik Singal promoting the Email Startup Incubator.
- Inbox Inc. Not a bad eBook on email marketing and promoting high ticket products.
- No Product Blueprint. On the front it shows Robert Kyosaki, but Anik wrote most of it (not a bad eBook).
- Inbox Blueprint. One of the original email marketing programs made by Anik (Email Startup Incubator might be like a version 2 of this).
5 reasons why programs like Wealthy Affiliate are a better place to start with:
1) There’s no high price entry and you can try it free.
2) You don’t start from learning email marketing, but blogging in a niche you like.
3) You will learn to generate free traffic so even if you don’t get sales immediately, you won’t be losing money since it’s free traffic.
4) You can make a lot of money with affiliate marketing in this arena and work your way up to email marketing later with experience and success you have from blogging to grow your business.
5) In short, you can learn all of this and become a successful affiliate marketer without needing to spend so much when you start through Wealthy Affiliate’s training and you can try it free.