There are different categories of keywords out there and one of the most profitable ones are buyer keywords. However, most people don’t really know what they are, how to find them, and leverage them correctly to make online sales and in this post, I’ll show you 3 ways to do this.
What is a buyer keyword?
It’s a very specific term (typically a product) a person types into a search engine with the intent of buying it. For example:
John is in the market for a vlogging camera and he hears that the Osmo Pocket (a specific selfie camera) is one of the top cameras for this.
John heads over to either Google, Amazon, Facebook, YouTube and other places and types in things like:
- Osmo Pocket review.
- Buy Osmo Pocket.
- Get Osmo Pocket.
And similar keyword terms that reflect one very important thing: John is serious about buying this product and therefore the keywords he enters into these different search engines reflect that interest. That’s an example of a buyer keyword.
Now you can also have a similar situation where the person (John) has no clue about which vlogging camera he wants to get, so he does a little research and the keywords he enters could also be considered buyer keywords. For example:
- Best vlogging cameras for 2021.
- Top 10 vlogging cameras.
- Best vlogging cameras under $500.
This isn’t as specific, but it’s part of the vlogging camera niche and because he’s serious about buying it, you can also classify these 3 keywords as buyer keywords too.
3 types of buyer keywords you need to know about:
1) The literal buyer keywords:
This is the most specific kind of buyer keyword you’ll ever find. Here what typically happens is that one or more persons are interested in a specific product, head over to search engines and literally type the following phrases:
- Buy “product name”.
- Get “product name”.
- “Product name” discount.
All of these terms indicate that the buyer knows about the product, wants the product and just wants an express way to buy it.
Ways to market to this group of people:
You can make ads on places like Bing Ads, and similarly Google Ads and YouTube Ads that literally promote the specific type of product you know audiences want to get and target keywords like the ones above for that specific product so whenever your audience enters those phrases, your ad will show up for them.
Typically what I would do here is give people some extra reasons to buy the product you’re selling because there’s countless ads out there trying to do the same thing you are, so by adding a few bonuses, maybe a discount option and perhaps extra value for their purchase, you can win over the customer to buy from you vs the other advertisers.
Example:
The Osmo Pocket vlogging camera is hot and everyone who hears about it wants to buy it. I can set up ads on say YouTube Ads, make a video reviewing it, and then tell people to buy it in the description of my video where I am promoting it on YouTube (see examples of doing affiliate marketing for reference).
Then I can head over to YouTube Ads, make an ad for this Osmo Pocket, and target keywords like the ones above to get people to see it. Then once they see the ad, they’ll see my video and in the video I can offer them special tips to get more out of the camera than most people know about (better footage, better vlogging tips, ect…).
This adds more flavor and value to my video and encourages people who are already thinking of buying the camera to do it even more now. It’s legitimate affiliate marketing practice and it’s one of the many ways to improve your sales rates online vs directly trying to sell to people like most people do (and fail at).
2) The “in the range” buyer keywords.
I invented this term, but it represents people who generally know what type of product they want, but don’t specifically know which of these types of products are best for them. These types of people will typically enter the following types of buyer keywords:
- Top 10 “product type”.
- The best “product type”.
Typically, people are in this class of buyer keywords are close to buying something, but they need to know what their best option is before they become actual buyers. In other words, they’re getting close to being hot buyers (but are warm for now).
Ways to market to this group of people:
There’s a lot more leeway here so I’ll offer more examples of how I’d personally tackle this market:
1) You can write blog posts about the top 10 or best product types (let’s say it’s vlogging cameras).
2) You can make YouTube videos on literally the same subjects (more would be better as you’d get more views to your YouTube videos).
3) You can also use the same paid ad methods above I showed you and just target more broader keywords like the “top 10” or “best” product types in your keywords to attract these audiences.
This is the type of audience who are on the edge of being buyers and so it’s important to give them very high quality content here in whatever method you decide to use to market to them.
If I’m writing a blog post or making a YouTube video on the top 10 vlogging cameras here, I’m going to aim to make the top 3 or the top 1 my main promotion (that I would earn from promoting). Here you’ll be steering people to become buyers.
3) The “review” buyer keywords.
In this last category of buyer keywords, we also have “warm buyers” who basically know what they’re interested in buying but aren’t sure if they want it (yet).
And these are the people who look for reviews on the said product on YouTube, blogs, and social media pages to learn more about it and see if they are making a wise investment in it.
Review buyer keywords can look something like this:
- Product review.
- Product reviews.
- Product testimonials (complaints, information).
Review buyer keywords are in my affiliate marketing experience one of the most profitable to market on because a lot of people don’t know how to write good product reviews in general and so if you know this craft well, you can do a great job at convincing a person who finds your product review that was thinking of buying it to becoming the buyer after reading it.
Ways to market to this group of people (lots of options):
1) Create literal blogs reviewing whatever product/s you know a lot about and can provide high value reviews on in general. My advice is to focus on a specific list of niche products (in one category) and build out your blog content that way. Here is a post on how to write affiliate product reviews where you’ll see some of the same techniques I use when I do them.
2) Create YouTube product review videos that help people make an informed decision on whether or not to buy it. I am not a fan of promoting everything you review because you need to have standards, so make sure you’re objective about what you review and let people know if they should get it or not to become more trusted by your viewers.
3) Pay per click ads. I will typically find high ticket products I can promote (or review in general and promoting something else through) and make ads for them on the multiple PPC networks I do affiliate marketing on and also make an ad, lead it to a review page (like a blog post) and try to sell the product to people through the review.
Did you know you can combine all 3 categories of buyer keywords to market to?
Just because there’s 3 segments to buyer keywords doesn’t change the fact that you can actually market to all of them together because if you think about it, the methods to marketing products to people who are either warm enough to be convinced to buy it or totally convinced or it is the same.
If you’re looking for help on this, I would get marketing training from platforms like the Wealthy Affiliate training program which would teach you this stuff very well, but overall, I hope I have clearly explained what buyer keywords are and how to make money with them in this post.