For anyone who is considering joining and working with Essante Organics, this review is going to help you understand everything you need to know before you begin.
Let me give you my history and experience with Essante Organics (before the review begins):
Several years ago, I wrote a review (on my second site) on a program called Online Team Builders. It was and likely still is a popular company that promotes Essante Organics and several people had asked me to investigate it (which I did).
Although I discovered it’s connection to Essante Organics, I only reviewed the Online Team Builders program itself and did not recommend it for several red flags I discovered, the biggest of which was how very little transparency it offered.
However, I left my opinions of Essante Organics for a later review, which happens to be this one, because several years later, I finally came around to checking this business out.
And before I get into the detailed review of Essante Organics, there’s just 2 things I need to say:
1) First, I am not a member of it and based on what I see, I won’t be joining it anytime soon.
The reason why is because it’s products are quite expensive and although I have no reason to disbelieve their value, I look at this from a business standpoint which is: It’s going to be very difficult to sell them in my opinion. This brings me to my second point:
2) Although I am a successful affiliate for many companies, I never get involved with network marketing or MLM companies.
This is because the products are too difficult to promote (usually) and the compensation plan of referring people is not one I am comfortable promoting. I find there is much more opportunity in a more generalized affiliate marketing model for online businesses vs doing that for network marketing and MLM companies and I will be explaining why.
But now with all this transparent stuff out of the way:
Here’s a short review and summary of Essante Organics:
Who is the owner of Essante Organics?
Michael Wenniger (he is the CEO).
How much does Essante Organics cost to join?
The lowest price point is $25 and there are also 2 upper tier memberships which are $199 and $499. The higher you pay to join, the more bonuses and benefits you get from this company (which will be explained).
What is Essante Organics?
It’s a company that sells supposedly high quality health products of many different varieties (skin, pH balance drinks, shakes, ect…). That’s on the customer side.
How can you make money with Essante Organics?
In terms of money making opportunities, Essante Organics offers 2 ways to monetize:
1) First, you can buy one of their membership levels, then buy their products for discounted prices and resell them.
2) Second, you can partake in their compensation plan which acts more as an MLM type model, meaning you earn money from referrals who come in and also join the program. The more referrals you get to Essante Organics the more money you can make.
For whichever method you decide to go with (even both), Essante Organics provides it’s promoters with tools, opportunities and training to help them succeed.
Do I recommend Essante Organics?
The products, possibly (but more so no), and in terms of creating an online business promoting them and their products, no. It is a legitimate company and there is opportunity, but network marketing companies like this in general are just harder business models to create success from because:
- Their generally higher priced products are harder to sell.
- Lack of mainstream recognition for the products also adds to that difficulty.
- I find the MLM model of referring people requires you get a ton of referrals (very difficult) before serious money can be made.
From these 3 standpoints, in my opinion, there is a far better likelihood of success going in another direction which I will also be explaining (like right now).
My rating for Essante Organics: 2.5 out of 5 stars
Alternatives:
Understanding the compensation model of Essante Organics:
One thing I strongly dislike about any company in this field (network marketing and MLM I mean) is understanding their compensation models. There are usually layers upon layers of ways to profit from the company and the short story behind all of these layers and opportunities is this:
Just pay more when you enter and you are eligible to make more, period.
With Essante Organics, you see this pretty clearly. Rather than get into the 6 levels in this case of how the company compensates you, I’d rather link you to the Essante Organics page here and just summarize how it works on this article.
At the end of the day, people get too stuck worrying about all the details of the compensation plan rather than seeing the big picture of it and here’s how that looks:
If you join for the $25 level, you’ll be eligible to promote Essante Organics products and also refer people into the company.
For the higher tier memberships, particularly the $499, you get discounts off the products you buy at Essante Organics and earn bonuses for referrals you bring in. This may be more beneficial to you if you are more seriously involved with promoting this company and it’s products. And knowing this, I finally understand much more about Online Team Builders which is a team promoter for Essante Organics (although I wish they’d be more transparent).
For any membership level you enter into with Essante Organics, you’re given a duplicate of their main website and their products which act as your store and you make money off that page.
That’s really the entire gist of it.
How likely is it to make good money promoting Essante Organics?
The truth is that if you are very experienced in online marketing subjects, then you can succeed promoting Essante Organics (or anything really).
However, what I’m about to share with you is important skills that I personally have in this realm that I would use to promote this company and the point I want to drive home is that these skills are applicable in and beyond promoting Essante Organics products and being that I prefer regular affiliate marketing and promoting products that way vs network marketing products, I’d strongly recommend doing it the way I suggest.
But whether you choose to do what I’m about to show you to promote this companies products or not is up to you. If you want to choose the other option, then I’ll suggest you try Wealthy Affiliate to get a great start in that regard (it’s free to try).
That being said, let me show you how I’d promote Essante Organics as an experience marketer:
First, I’d identify which subject of products I’m more experienced and passionate on with what they sell. From a first look, I’d say their digestive products interest me.
Second, what I’d focus on is only promoting these products in a specific niche, which is digestive health.
For anyone wondering, niche marketing is the cornerstone of success in this and there’s many examples outside of digestive health that can be profited from:
- Here’s one: Mountain bicycles.
- And here’s 5 evergreen niches, all in various topics that are also profitable.
Third, I’d set up a blog and share content on it related to digestive health. As that blog grows, I’d link people to my Essante Organics store and make product recommendations on what to get. Provided that I’m able to write good affiliate product reviews, it wouldn’t be that hard to convince people to get this.
Fourth, additionally, if I become good at selling Essante Organics products, I can set up a secondary website or online ads that teach people to sell the products from this company how I do, but to get all the training and help, they would need to become my referrals to this company, which would give them incentive to join.
That’s really in a nutshell how I’d promote this company and how I actually go about promoting things in the online business world.
This formula works and you can use it in any niche market you love. Again, I highly recommend Wealthy Affiliate which teaches this method well (and get my coaching there).
But I choose not to join/promote Essante Organics and here’s why:
Despite laying out a good marketing plan that I’ve consistently gotten results with, I find logistically, it’s much easier to make money online promoting regular affiliate products and not being stuck to one company/compensation plan.
I also listed the other points above about higher prices for these products and lack of public attention to them, making it harder to sell, so to really make this work, I’d need to step it up on my marketing talk and I prefer selling good, well known about affiliate products. It just gives me more advantages.
Further, if you’re a person whose niche has nothing to do with health related stuff, which Essante Organics is involved with, this can make it a ton harder to succeed to.
Remember, one of my first steps in success above was selecting a niche and I specifically said: Something I’m experienced and passionate on for a reason. This is a key point.
A lot of people join network marketing companies and other places outside of that realm without having a single ounce of passion for the niche they’re connected with. Don’t make this mistake.
Anyway, to finish up, there’s good things to be said about Essante Organics and now that I know much more about them, I’m not really surprised at what I learned, since I have been reviewing network marketing and MLM companies for years, and in most cases, they’re all the same, but preach about how amazing and unique they are ironically.
This isn’t a bad company, but there’s better ways to make money out there and for the products they sell, I’m pretty sure you’d be able to find cheaper alternatives as well.
So that’s my take on Essante Organics and if you have any questions or thoughts on this review of it, let me know.